Privacy Policy
Last Updated: 2026
True Meaning ("we," "us," "our," or "Company") operates the truemeaning.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using truemeaning.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details) through contact forms, newsletters, or account registration.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: Persistent and session-based cookies that track your activity and preferences.
- Usage Data: Information about how you interact with the Site, including clicks, time spent, and pages viewed.
- Affiliate Tracking Data: Unique identifiers and referral information to track clicks and conversions to our casino partners.
How We Use Information
We use the collected information for the following purposes:
- Analytics and site performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimization
- Sending newsletters and promotional communications (with your consent)
- Responding to inquiries and customer support
- Compliance with legal obligations and fraud prevention
Cookie Policy
Our Site uses cookies to enhance your browsing experience. We use the following types:
- Essential Cookies: Required for Site functionality.
- Performance Cookies: Collect data on Site usage for analytics.
- Affiliate Cookies: Track referrals and conversions to casino partners.
- Marketing Cookies: Track advertising effectiveness and user preferences.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent manager. However, disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino websites and affiliates. True Meaning is not responsible for the privacy practices, terms, or conduct of these external sites. Each casino and affiliate partner maintains its own privacy policy and terms of service. We recommend reviewing their policies before providing any personal information or engaging in gambling activities.
Your Rights
Under UK and EU data protection law (including GDPR and UK Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt out of marketing communications and certain processing activities
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we've violated your rights
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data:
- Account Information: Retained for the duration of your use and up to 2 years after account closure
- Cookies: Session cookies are deleted upon browser closure; persistent cookies remain for up to 12 months
- Affiliate Tracking Data: Retained for up to 90 days for commission settlement
- Email Communications: Retained for up to 1 year if unsubscribed
We will securely delete data when no longer required, unless legal or regulatory obligations require retention.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: [email protected]
Website: truemeaning.co.uk
Jurisdiction: United Kingdom
We will respond to data subject requests within 30 days of receipt, in accordance with GDPR requirements.
Note: This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by updating the "Last Updated" date above.